---
title: '寵物市場已飽和？毛經濟年度盛事 分析台飼主及市場風向'
date: '2017-02-17T15:52:28+08:00'
type: post
word_count: 573
char_count: 3707
tokens: 745
categories:
  - 哈寵活動
  - 寵物新聞
  - 寵物新鮮事
tags:
  - 寵物行銷趨勢論壇
---

# 寵物市場已飽和？毛經濟年度盛事 分析台飼主及市場風向

分享:

[](https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fwww.hotpets.com.tw%2F%25e5%25af%25b5%25e7%2589%25a9%25e5%25b8%2582%25e5%25a0%25b4%25e5%25b7%25b2%25e9%25a3%25bd%25e5%2592%258c%25ef%25bc%259f%25e6%25af%259b%25e7%25b6%2593%25e6%25bf%259f%25e5%25b9%25b4%25e5%25ba%25a6%25e7%259b%259b%25e4%25ba%258b-%25e5%2588%2586%25e6%259e%2590%25e5%258f%25b0%25e9%25a3%25bc%25e4%25b8%25bb%25e5%258f%258a%25e5%25b8%2582%2F&linkname=%E5%AF%B5%E7%89%A9%E5%B8%82%E5%A0%B4%E5%B7%B2%E9%A3%BD%E5%92%8C%EF%BC%9F%E6%AF%9B%E7%B6%93%E6%BF%9F%E5%B9%B4%E5%BA%A6%E7%9B%9B%E4%BA%8B%20%E5%88%86%E6%9E%90%E5%8F%B0%E9%A3%BC%E4%B8%BB%E5%8F%8A%E5%B8%82%E5%A0%B4%E9%A2%A8%E5%90%91 "Facebook")[](https://www.addtoany.com/add_to/facebook_messenger?linkurl=https%3A%2F%2Fwww.hotpets.com.tw%2F%25e5%25af%25b5%25e7%2589%25a9%25e5%25b8%2582%25e5%25a0%25b4%25e5%25b7%25b2%25e9%25a3%25bd%25e5%2592%258c%25ef%25bc%259f%25e6%25af%259b%25e7%25b6%2593%25e6%25bf%259f%25e5%25b9%25b4%25e5%25ba%25a6%25e7%259b%259b%25e4%25ba%258b-%25e5%2588%2586%25e6%259e%2590%25e5%258f%25b0%25e9%25a3%25bc%25e4%25b8%25bb%25e5%258f%258a%25e5%25b8%2582%2F&linkname=%E5%AF%B5%E7%89%A9%E5%B8%82%E5%A0%B4%E5%B7%B2%E9%A3%BD%E5%92%8C%EF%BC%9F%E6%AF%9B%E7%B6%93%E6%BF%9F%E5%B9%B4%E5%BA%A6%E7%9B%9B%E4%BA%8B%20%E5%88%86%E6%9E%90%E5%8F%B0%E9%A3%BC%E4%B8%BB%E5%8F%8A%E5%B8%82%E5%A0%B4%E9%A2%A8%E5%90%91 "Messenger")[](https://www.addtoany.com/add_to/line?linkurl=https%3A%2F%2Fwww.hotpets.com.tw%2F%25e5%25af%25b5%25e7%2589%25a9%25e5%25b8%2582%25e5%25a0%25b4%25e5%25b7%25b2%25e9%25a3%25bd%25e5%2592%258c%25ef%25bc%259f%25e6%25af%259b%25e7%25b6%2593%25e6%25bf%259f%25e5%25b9%25b4%25e5%25ba%25a6%25e7%259b%259b%25e4%25ba%258b-%25e5%2588%2586%25e6%259e%2590%25e5%258f%25b0%25e9%25a3%25bc%25e4%25b8%25bb%25e5%258f%258a%25e5%25b8%2582%2F&linkname=%E5%AF%B5%E7%89%A9%E5%B8%82%E5%A0%B4%E5%B7%B2%E9%A3%BD%E5%92%8C%EF%BC%9F%E6%AF%9B%E7%B6%93%E6%BF%9F%E5%B9%B4%E5%BA%A6%E7%9B%9B%E4%BA%8B%20%E5%88%86%E6%9E%90%E5%8F%B0%E9%A3%BC%E4%B8%BB%E5%8F%8A%E5%B8%82%E5%A0%B4%E9%A2%A8%E5%90%91 "Line")[](https://www.addtoany.com/add_to/copy_link?linkurl=https%3A%2F%2Fwww.hotpets.com.tw%2F%25e5%25af%25b5%25e7%2589%25a9%25e5%25b8%2582%25e5%25a0%25b4%25e5%25b7%25b2%25e9%25a3%25bd%25e5%2592%258c%25ef%25bc%259f%25e6%25af%259b%25e7%25b6%2593%25e6%25bf%259f%25e5%25b9%25b4%25e5%25ba%25a6%25e7%259b%259b%25e4%25ba%258b-%25e5%2588%2586%25e6%259e%2590%25e5%258f%25b0%25e9%25a3%25bc%25e4%25b8%25bb%25e5%258f%258a%25e5%25b8%2582%2F&linkname=%E5%AF%B5%E7%89%A9%E5%B8%82%E5%A0%B4%E5%B7%B2%E9%A3%BD%E5%92%8C%EF%BC%9F%E6%AF%9B%E7%B6%93%E6%BF%9F%E5%B9%B4%E5%BA%A6%E7%9B%9B%E4%BA%8B%20%E5%88%86%E6%9E%90%E5%8F%B0%E9%A3%BC%E4%B8%BB%E5%8F%8A%E5%B8%82%E5%A0%B4%E9%A2%A8%E5%90%91 "Copy Link")<a class="a2a_button_facebook_like addtoany_special_service" data-href="https://www.hotpets.com.tw/%e5%af%b5%e7%89%a9%e5%b8%82%e5%a0%b4%e5%b7%b2%e9%a3%bd%e5%92%8c%ef%bc%9f%e6%af%9b%e7%b6%93%e6%bf%9f%e5%b9%b4%e5%ba%a6%e7%9b%9b%e4%ba%8b-%e5%88%86%e6%9e%90%e5%8f%b0%e9%a3%bc%e4%b8%bb%e5%8f%8a%e5%b8%82/"></a>



在虛擬取代實體的世代中，不管是寵物店、動物醫院亦或是寵物產品製造業、進口代理商等，於近年都面臨到市場蕭條的競爭壓力，即使躲過了一波波的倒閉危機，卻無法避免營收下滑、入不敷出的事實，長期與大環境的抗衡，讓許多新創企業對於行銷開始趨於保守，最直接的影響就是人潮與錢潮，在營業額逐年銳減的狀況，卻不敢放手轉型，如此的惡性循環，讓寵物用品銷售店面開始退場，連帶影響製造、代理商的推廣銷售，即使每年仍有龐大的寵物飼養人口及商機，台灣寵物市場卻始終無法擁有比擬國際的亮眼起色。



根據《哈寵誌》2016年市場數據統計及分析顯示，台灣國人家中平均飼養寵物數量為1-2隻，狗與貓的比例分別為64%及36%，其中貓飼主的平均年收入比狗飼主多約3萬元，令人意外的是，收入越高者並不會在寵物身上有特別高的花費，反而是小資族在寵物上的消費更高，似乎反應出目前社會的生活現況，即使自己過的再苦，也要讓毛小孩用好的、過好日子。至於寵物來源方面，因近年來動保意識抬頭，認養比例逐年上升，有超過5成的寵物是透過認養而來，其中飼養的貓咪來自認養及拾獲比例皆高於狗，可看出飼主的收入高低與消費能力不見得成正比之外，也發現犬貓飼養來源與觀念顛覆以往想像。



2017年全台寵物市場數據分析，即將在今年3月第三屆台灣寵物行銷趨勢論壇登場，本次除了替業界分析飼主喜好轉變、採購需求、市場發展等變化，還將結合數位社群行銷等課程，引導傳統產業在店面、網路行銷中，創造出自有的精準銷售，報名請洽哈寵誌<http://goo.gl/rRGZEA>或電(02)2363-8838轉11曾小姐。